This Zevia project is a packaging project to design a new can and case/box packaging system for them as I saw fit. This would include branding, new word mark/logo, can, and box.
What is Zevia?
Zevia aims to provide zero-calorie, naturally sweetened beverages that offer a healthier alternative to traditional sugary drinks. Their mission centers on promoting health and wellness by reducing sugar consumption without sacrificing taste.
To the side is how I gathered my ideas, this includes my inspiration and some testing for the logos look.
A few things was that much of the coloring was either very bright or rather toned down. I wasn't the biggest fan of the latter thus I went with the former.
I wanted to capture the hippie look and make sure most of the assets were either a) drawn by me or b) done in photoshop by me.
The color and some of the small designs for the Zevia cans.
More of the little designs made for Zevia cans.
